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Report Highlights Huge Growth Potential in Global Sports Manufacturing Market
New Delhi, March 19: NITI Aayog has projected that India’s sports equipment exports could reach USD 8.1 billion by 2036, creating nearly 54 lakh jobs.
The report highlights a major opportunity for India to become a global hub for sports manufacturing.
Global Market Expected to Double
The global sports equipment market currently stands at around USD 140 billion. It is expected to grow to nearly USD 300 billion by 2036.
Despite this growth, India currently holds only about 0.5% share in global exports. In 2024, India exported sports goods worth around USD 275 million.
Key Manufacturing Hubs in India
India’s sports manufacturing sector mainly depends on MSMEs. Major production clusters are located in:
- Jalandhar
- Meerut
These regions are known for producing cricket gear, inflatable balls, and fitness equipment.
Challenges Affecting Growth
The report highlights several issues that limit growth:
- High cost of raw materials
- Expensive land and logistics
- Limited access to advanced technology
- High certification costs
- Weak global brand presence
These factors create a cost disadvantage of 10–20% compared to countries like China and Pakistan.
Demand-Side Issues Remain
Apart from supply challenges, demand-side factors also impact exports.
Indian products have limited global branding. There are fewer partnerships with international sports brands and limited athlete endorsements.
Trade barriers and lack of strong provisions in free trade agreements also restrict global market access.
Opportunities from Global Events
The report highlights upcoming global sporting events as a major opportunity. Events like the Olympics and Commonwealth Games can boost demand.
India’s plan to host the 2036 Olympics can further strengthen domestic manufacturing and global integration.
Government Recommendations
To unlock the sector’s full potential, the report suggests:
- Reducing import duties on raw materials
- Investing in testing and certification infrastructure
- Promoting cluster-based manufacturing
- Providing fiscal support of around ₹2,000 crore
In the long term, it recommends building new manufacturing hubs near ports and developing a strong “Brand India” strategy.
The report concludes that with proper policy support and investment, India can transform its sports equipment sector into a major export engine.
This growth could boost employment and strengthen India’s position in global manufacturing.
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